THQ CEO: Google and Apple To Be In The Future of Gaming

Brian Farrell, longtime CEO of THQ, has some interesting thoughts on the future of gaming - a future where Apple and Google become big players in the gaming market, and in which graphics and high-powered gaming fall behind innovative ideas and creative interactions between gamers.

“The dedicated handheld market is going to find an audience, but it isn’t going to be as broad because of the competition from other operating systems,” says Brian Farrell. “What the market is telling us, is consumers want a very quickly consumable mobile experience; it doesn’t necessarily have to be deep.”

With games like Angry Birds, Words With Friends, and Fruit Ninja quickly becoming huge crazes, it is easy to see that Farrell certainly has a point. Consumers on the go want games on the go, and mobile gaming is quickly becoming big business.

“We believe Apple is going to be there, Google is going to be there,” Farrell said. “Our view is that the next generation of consoles, if there are consoles, are going to be less about technology and more about service orientation of the gamer.”

A future without consoles? It sounds scary indeed, but we have seen breaks from traditional consoles do extremely well. The Nintendo Wii was hugely successful as well as massively unorthodox, and the Xbox Kinect has been turning heads too. Casual gamers make up an enormous chunk of the gamer demographic now, and money talks. Chances of companies like Apple or Google catering to the hardcore, and not the masses, are slim. While a future without traditional consoles or powerhouse games may sounds like a nightmare to many hardcore gamers, it could be a very real possibility.

Source: Venturebeat.com

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